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Best Buy's Large Product Fulfillment Strategy

When the pandemic hit in 2020, Best Buy set out on a mission to become the #1 retailer for large products (TV's, home theaters, and appliances). 

The Goal:

Envision a differentiated, best-in-class large product fulfillment experience throughout digital, in-store, in-home, voice & chat. 

Here's the strategy behind the vision and the role I played.  

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