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ESPN Fantasy Flashback

To celebrate the Fantasy community, we created an end of season video that summarizes the season in a fun and personalized way - showcasing key moments, peak accomplishments, and ultimately thanking our fans for playing Fantasy football. 

Project Goals

Meet The Team.


Mohammad Poswal

UX Engineering Lead


Shaun McPartlin

Product Manager


Gabby West

Content Design Lead


Jon Kinnersley

Manager, Engineering


Isaac Taleno

Motion Design Lead


Marcos Escutia

Design Project Manager


Ali Lemanski

Graphic Design Lead


Glen Boucher

Project Manager

My Role.

Lead and facilitate the entire creative process with the content, graphic, and motion designers. 

Partner with product and engineering to ensure design decisions align with technical capabilities and business goals.

Final sign-off on all content design deliverables.

Content Design Deliverables

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Experience Name

Responsible for naming this video/experience (Fantasy Flashback)

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Content Hierarchy

Define the order in which we display the data points

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Voice & Tone

Define the voice, tone, and personality of the experience

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Responsible for all copy within the video and sharable card

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Data Points

Define the data points to be used throughout the experience

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Video Script

Responsible for writing the on-air talent video script

Voice & Tone

We’re really not the serious coach you’d encounter on a D1 team… We’re more like the team manager on the college club team - we’re here for the love of the game. We’re so happy for all of the achievements you experienced this season and have some really fun stats you probably weren't aware of. And the rest? Agh, who cares?! We’re here to give you one final joyous moment as you wrap up this fantasy season. 

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We’re competitive in the best way, never a sore winner/loser

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The good, the bad, and the ugly...let's celebrate it all

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Unique and human

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Rookies to seasoned vets, everyone is welcome in the Fantasy community

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The Design Process

Facilitated FigJam workshops with the project team to brainstorm:

  • Project goals, objectives, and timelines
  • Inspiration/competitive analysis 
  • Data points
  • Storyboards
  • Project voice & tone
  • Visuals
  • Experience name
  • Technical constraints
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Final Deliverables

Collectible card sharable to social media

Marketing sizzle reel   

Fantasy flashback video 

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KPI's and Engagement 

January 9-26, 2023

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25% of all unique visitors to the football section of the fantasy app launched the flashback

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120K collectible cards have been shared to social media

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Watch Time

2.5 million minutes spent viewing flashbacks

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