ESPN Fantasy Flashback

To celebrate the Fantasy community, we created an end of season video that summarizes the season in a fun and personalized way - showcasing key moments, peak accomplishments, and ultimately thanking our fans for playing Fantasy football.

Project Goals

Innovation

Innovate in areas that competitors are not

Sharability

Create a personalized asset that is easily sharable to social media

Repeat Engagement

Drive engagement at the end of the season and repeat visits to league history

Excitement

Drive excitement and buzz within the Fantasy community

Meet The Team.

Angelica McKinley

Director, Creative

Jenna Reinemann

Manager, Content Design

Doug Herman

Manager, Motion Design

Sudie Wentling

Manager, Graphic Design

Mohammad Poswal

UX Engineering Lead

Shaun McPartlin

Product Manager

Gabby West

Content Design Lead

Jon Kinnersley

Manager, Engineering

Isaac Taleno

Motion Design Lead

Marcos Escutia

Design Project Manager

Ali Lemanski

Graphic Design Lead

Glen Boucher

Project Manager

My Role.

Lead and facilitate the entire creative process with the content, graphic, and motion designers.

Partner with product and engineering to ensure design decisions align with technical capabilities and business goals.

Final sign-off on all content design deliverables.

Content Design Deliverables

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Experience Name

Responsible for naming this video/experience (Fantasy Flashback)

Content Hierarchy

Define the order in which we display the data points

Voice & Tone

Define the voice, tone, and personality of the experience

Copywriting

Responsible for all copy within the video and sharable card

Data Points

Define the data points to be used throughout the experience

Video Script

Responsible for writing the on-air talent video script

Voice & Tone

We’re really not the serious coach you’d encounter on a D1 team… We’re more like the team manager on the college club team - we’re here for the love of the game. We’re so happy for all of the achievements you experienced this season and have some really fun stats you probably weren't aware of. And the rest? Agh, who cares?! We’re here to give you one final joyous moment as you wrap up this fantasy season.